Eco Marketing Facts : Mission

Eco Marketing Facts : Mission

Eco Marketing strives to make smart energy andsustainable companies stand out.

Smart energy companies offer products, services and processes that:

  • Measure and monitor energy usage
  • Reduce demand for energy
  • Provide renewable energy
  • Improve the smart grid
  • Improve the environment

Sustainable companies have internal initiatives and programs that reduce their carbon footprint and improve their social responsibility.

eco mktng 1

At a national level President Obama’s stimulus package and theAmerican Clean Energy and Security Act are paving the way for more smart energy solutions.

Massachusetts has been a leader in this area since 2007. State legislation includes the Green Communities Act, the Clean Energy Biofuels Act, the Green Jobs Act, the Oceans Act, and the Global Warming Solutions Act. Especially since 2007 under Governor Deval Patrick, Massachusetts has made a commitment to promoting the green economy: reducing greenhouse gas emissions, growing clean energy businesses, and creating green jobs.

With Eco Marketing you’ll make the most of your opportunities and thrive in an increasingly competitive market.

Eco Marketing will help you:

  • Differentiate your business.
  • Attract more customers.
  • Achieve measurable results.

 

How To Know If Lasik Surgery Is Best For You

Instead of wearing eyeglasses to correct astigmatism, some people opt for lasik surgery to enjoy its permanent corrective effect. However, many shun away from this procedure because they feel it is too risky. But how can you be sure if this type is surgery is your best option for your vision correction? LASIK stands for Laser Assisted in Situ Keratomileusis. This is one option for those who are tired of wearing eyeglasses to correct their vision problem.

This has a good track of record with satisfactory results. However, you need to know that this type of surgery does not work the same way to everyone. Though they can be safe for some, they can be risky to others. Hence, it is important for you to consult with your doctor about it before deciding to submit for this surgery.

Lasik surgery is one type of a refractive eye surgery. In this procedure, the surgeon will make a flap in the cornea. The cornea will then be reshaped with the use of a laser. This will correct the eye's focusing problem. This type of surgery is also best for those suffering from nearsightedness, farsightedness and astigmatism. But the final say if it's the right method for you will still come from your doctor.

 

Marketing Your Real Estate Listing Takes Time and Effort, But Not Money

As a seasoned real estate agent I wanted to write this article that explains how most Realtors feel that they must spend a lot of money to successfully market their real estate listings both on the streets and online. To be totally honest most real estate agents have no idea that they are really spending so much more money than they have to when it comes to getting their listings infront of potential buyers. Today I wanted to share with you some of the services I have found online that are most certainly note worthy of looking at becuase they help you successfully market yourself and they help Realtors just like you and me save money, time, and they help us generate high quality leads that turn into come closings. 

To find such services that help you market your real estate you want to begin your search online though you want to make sure that you do not fall into the trap of spending a lot of money for such marketing programs. For example, when I was searching for real estate marketing opportunities I found this comany called Trending Agents which specializes in providing Realtors a real estate website and unlimited single property websites which allow for a great way to get online. The best part about Trending Agents, which can be found here, www.trendingagents.com is that their memberships cost 24.95 per month, thats it! Its cheap but their services are absolutely amazing and worthy of purchase. 

When I purchased my Trending Agents membership I was able to get my website online within the matter of an hour. When you get your Trending Agents membership setup you will first be greeted by a portal page that will allow you to access everything you need to have to get your online venture with Trending Agents started. By the way, when you setup your Trending Agents account on their website be sure you use the coupon code FREEMONTH which will allow you to experience the Trending Agent services thirty days, free of charge. 

Lastly I found that with all of the Trending Agents services you are able to setup an unlimited number of single property websites which is amazing becuase it allows you to make a personal doamin for each house you are listing on the real estate market. 

Rivers of Ice: Vanishing Glaciers of the Himalaya

During the past century, many glaciers of the Greater Himalaya have been in retreat. Rivers of Ice: Vanishing Glaciers of the Greater Himalaya will reveal the dramatic glacial melt through stunning photography taken by mountaineer and filmmaker, David Breashears, and include artifacts and displays relating to the local inhabitants of the region.

Like his predecessors from earlier times, David Breashears has endured hardships, and pushed available technologies to record images of the region. Over the course of his thirty-two year mountain climbing career, Breashears has come to know the region as few others have. “I want to share my knowledge,” says Breashears, who views the Rivers of Iceexhibition as an opportunity to trigger public dialogue as scientists and policymakers work to better understand the glaciers’ potential impact on the fresh water supply in Asia, and on global environmental issues in general.

New tools and techniques are being developed to answer extremely complex and difficult questions about water supply, hydrology, and the scientific data gathering process, all of which contribute to better understanding exactly what is happening to the glaciers of the Greater Himalaya.

The exhibition at the MIT Museum, a related symposium being organized by the Cambridge Science Festival, and other talks and lectures throughout 2012, will provide insight to some of the most groundbreaking environmental research currently taking place, and offer the general public the opportunity to engage with scientists and researchers.

Rivers of Ice: Vanishing Glaciers of the Greater Himalayas, in the Thomas Peterson ’57 Gallery at the MIT Museum, is a collaboration between the MIT Museum, GlacierWorks, and the Asia Society, and has been designed by Thinc Design. This exhibition has been funded in part by the Prince Albert II of Monaco Foundation and the Farvue Foundation.

The exhibit is open from April 13, 2012 to March 17, 2013

For more information, please visit:

http://web.mit.edu/museum/exhibitions/rivers-of-ice.html

Marketing begins with a value proposition

Last week at the Northeast Region Cleantech Open Academy in Boston I conducted a workshop entitled Smart Marketing for Startups. The focus was on crafting a value proposition. Although this was geared toward startups, having a strong and compelling value proposition is critical for all businesses, and for each product and service they sell.

Your value proposition is a statement that summarizes why a consumer should buy your product or use your service. This statement should convince a potential consumer that your particular product or service will add more value or better solve a problem than other similar offerings.

Source: Investopedia: http://bit.ly/valproposition

An effective value proposition will help:

  • Attract customers’ attention
  • Generate interest
  • Establish credibility
  • Grow sales faster and more profitably

So, how do you generate an effective and compelling value proposition?

The first step is to select and focus on a target audience. Consider all your target audiences. How can you categorize them? How can you prioritize them? I recommend analyzing your target audiences in terms of two schemas:

  1. Importance / Performance Matrix
  2. SWOT Analysis

1. The Importance / Performance Matrix

The Importance / Performance Matrix compares customer priorities to your solution’s performance in terms of resolving those important needs. Clearly, you want to focus on customers who care the most about the things you do best.

Source: Institute for Manufacturing, University of Cambridge:http://www.ifm.eng.cam.ac.uk/dstools/choosing/import.htm

2. The SWOT Analysis

The SWOT Analysis is a strategic business planning technique that evaluates your Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal; opportunities and threats are external. It’s important to match your strengths with opportunities.

Traditional SWOT chart

Strengths Weaknesses
Opportunities Threats

SWOT / TOWS Matrix

Strengths Weaknesses
Opportunities S-O strategies W-O strategies
Threats S-T strategies W-T strategies
  • S-O strategies pursue opportunities that are a good fit to the company’s strengths.
  • W-O strategies overcome weaknesses to pursue opportunities.
  • S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability to external threats.
  • W-T strategies establish a defensive plan to prevent the firm’s weaknesses from making it highly susceptible to external threats.

Source: Quick MBA: http://www.quickmba.com/strategy/swot/

Value Proposition Worksheet

For…
Who want/need…
We offer…
We are better than alternatives, because…
Proof points:

To complete this chart, please read the following guidelines. Once you have your value proposition, test it out with friends and with friendly customers and prospects, refine it, and use it to tell your story.

Value proposition worksheet guidelines

FOR:

  • What characteristics define clients or likely prospects?
  • What is unique about them?
  • What role(s) do they play?
  • What are their titles?
  • Who has the budget, authority, need and time frame for a solution?

NOTES: Each unique “client” set should have a separate chart. Pick one to start. Consider attributes that would be searchable in a database.

WHO WANT/NEED:

  • What problems do they need to solve?
  • What are the reasons to buy?

NOTES: After we have a list, we can prioritize the list.  We may be able to organize the list according to categories of buyers within each client group.

WE OFFER:

  • What does MY COMPANY/PRODUCT do?
  • What are the steps in the process?
  • How does it work?

NOTES: Describe solution in terms that address client needs or pain points.  Use customer terminology (aka the “voice of the customer”).

WE ARE BETTER THAN ALTERNATIVES, BECAUSE:

  • How is MY COMPANY unique?
  • How is it better than existing alternatives and approaches?

NOTES: List top alternatives, including doing nothing. Who are key competitors? What do they offer? How else can people solve the same problem?

PROOF POINTS:

  • How does MY COMPANY/PRODUCT directly address each pain point?
  • What benefits can clients expect?
  • What do clients say about how MY COMPANY has helped them?
  • Have any 3rd party organizations certified or endorsed MY COMPANY/PRODUCT?
  • Can we point to specific examples that demonstrate the impact?
  • What are the anticipated results and benefits for the target customers?
  • How can you prove the value?

NOTES: Use statistics and client testimonials, as well as patents and certifications.  The results should be defined in terms that directly address client needs or pain points, using customer terminology and meaningful numbers. If you don’t have actual customers yet, consider putting together a few scenarios to demonstrate cost savings.

***

Once you have a value proposition you can proceed with the rest of your marketing strategy and plan. Happy marketing and happy selling!

Eco Marketing to present at FutureM

Sustainable Marketing is the Future

We have only one planet, but we’re using the resources of five or more planets. Climate change is very real. Freak storms are increasingly common. While there are water shortages in some regions, there are floods in others. The United States has experienced the hottest summer on record.

In response, corporations are adopting sustainability practices, and products are marketed as “green,” “eco-friendly,” “environmentally friendly,” and “energy efficient.” What does it really mean to be sustainable? How can people determine which products are truly better and greener?

Come meet our panel and discuss these issues with us.

Who

Beth Zonis, Eco Marketing (moderator)

Amy Cannon, Beyond Benign

Mike Enberg, Basel Action Network (BAN)

Laura Koss, Federal Trade Commission

Lisa Lillelund, Mango Networks

When

October 24, 1 PM to 3 PM

Where

Hynes Convention Center, Boston, MA

Register (with discount)

http://futurem.org/buy-a-pass.aspx

Eco Marketing promo code: PT-223