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Marketing begins with a value proposition

Last week at the Northeast Region Cleantech Open Academy in Boston I conducted a workshop entitled Smart Marketing for Startups. The focus was on crafting a value proposition. Although this was geared toward startups, having a strong and compelling value proposition is critical for all businesses, and for each product

Eco Marketing to present at FutureM

Sustainable Marketing is the Future We have only one planet, but we’re using the resources of five or more planets. Climate change is very real. Freak storms are increasingly common. While there are water shortages in some regions, there are floods in others. The United States has experienced the hottest

Eco Marketing Facts : Mission

Eco Marketing strives to make smart energy andsustainable companies stand out. Smart energy companies offer products, services and processes that: Measure and monitor energy usage Reduce demand for energy Provide renewable energy Improve the smart grid Improve the environment Sustainable companies have internal initiatives and programs that reduce their carbon