For each client engagement, Eco Marketing assembles a customized team of experienced professionals with relevant business and technical expertise. Our combined skills include strategic marketing, business development, sustainability, clean tech, green IT, renewable energy, environmental planning, employee engagement, website/Intranet, lead generation and management, event planning, media relations and social media. We partner with our clients to help them meet business and marketing objectives.

Our approach is to set the strategy up front and then move quickly to results. Eco Marketing clients cover a wide range of organizations — from startups to large corporations, as well as non profits and education.  Industries include information technology, colleges and universities, life sciences and pharmaceuticals, renewable energy, hotels and restaurants.

We’d love to hear from you!  Please contact us if you’re interested in talking about how we can help you, or if you’d like to know how you can join our team.

Beth E. Zonis


Beth ZonisBeth Zonis founded Eco Marketing in 2009. She has over 25 years of experience in sales, marketing and business development. Ms Zonis worked at IBM for 10 years, where she led global marketing of IBM’s “Green Data Center” services. She grew the mid market business 125% year to year, and secured an unprecedented 70% of clients as references. She also provided significant input to Green IT: Why mid-size companies are investing now. Prior to her work at IBM she put several startups on the map – helping to grow one company from 10 to 1000 employees in five years.

Ms Zonis is an active member of several clean tech and ecological organizations: advisor to SolSolution; mentor in CleanTech Open competition since 2009; associatemember of Lexington Energy Conservation Committee; member of the North Shore Technology Council; member or the Massachusetts Technology Leadership Council (Mass TLC); member of Lexington Global Warming Action Coalition; member of Massachusetts Audubon Society; and founding member of Green Trade Association. Her clients include Bluesocket, Boston GreenFest, the City of Lowell, NEO Energy, and Wellesley College.

She holds a Bachelor of Arts, cum laude, from Wellesley College; a Certificat de Sciences Politiques from l’Institut d’Etudes Politiques in Paris; a Master of Business Administration from Boston University; and a Certificate in Sustainable Business from the University of Southern Maine. She is fluent in French and Spanish, with some knowledge of German and Mandarin.

Ms Zonis is the glue that holds the team together. She typically manages the client relationship, assembles the team, and serves as project leader.

Carol Baroudi

Green IT and Sustainability

Carol BaroudiCarol Baroudi is a best-selling author and industry analyst focusing on Green IT and Sustainability. Her current book, Green IT For Dummies, gives organizations basic principles and guidance in moving toward sustainability, including a chapter on handling electronic waste (e-waste). As an industry analyst she was Research Director at Aberdeen Group, CEO of Baroudi Bloor International, and Vice President at Hurwitz Group. Her other books include the first 11 editions of The Internet For Dummies,Service Oriented Architecture for Dummies, Mastering COBOL,Internet Secrets, and Email For Dummies. There are more than 7 million copies of her books in print.

Ms Baroudi holds a Bachelor of Arts, cum laude from Colgate University. She’s currently pursuing a graduate certificate in Sustainability at the University of Massachusetts at Dartmouth. Carol spends much of her time working for Redemtech, a company that addresses the entire lifecycle of sustainable electronic waste management.

Shannon Blake

Food Service and Restaurant Sustainability

Shannon Blake is currently Foodserve Director for ARAMARK @ John Hancock. She oversees corporate cafeteria and catering services for John Hancock US headquarters in Boston, as well as their locations in the Back Bay and Portsmouth, NH. In this role she has helped The John Hancock Café at 601 Congress Street become Green Restaurant Certified. She has over 16 years experience in the foodservice industry, from small restaurants and offsite catering to convention centers and corporate dining.

Ms Blake holds a Bachelor of Arts, cum laude, in Food Marketing and an Associate in Science, cum laude, in Baking and Pastry Arts from Johnson and Wales University. She also holds a Chef’s Training Certificate from Mohawk Valley Community College, and is currently working on her Masters in Sustainable Business from Marylhurst University.

Ms Blake is ServSafe Certified, and also holds certifications in Purchasing, Food/Beverage, Labor Cost Control, and Allergen Awareness.

Gabe Cole

Data Center Design and Energy Efficiency

Gabe ColeGabe Cole is responsible for design, delivery and execution of all technology transformation and engineering engagements for Telwares, a strategic IT consultant supporting Global 1000 CIOs. Mr Cole has over 20 years as a technology executive in the cloud infrastructure, network, and data center industries. He is an accomplished CIO, entrepreneur and leader, having successfully run his own infrastructure strategy consulting firm since 1993, during which time he also founded and built a number of venture-backed emergent technology companies including Virtustream, Verne Global, Enclave, Ixpanse, and Internap/CO Space.

Mr Cole is an accomplished engineer and expert in IT architecture. He has participated in the development and operation of over 150 network, data center, and cloud computing installations in the US, EMEA, and APAC.

Mr Cole holds Bachelor of Science and Masters of Science degrees from the Massachusetts Institute of Technology.


Christine Dunn

Public Relations and Media Relations

Christine DunnChristine Dunn is president and founder of Savoir Media Company, an award-winning media and communications company. Prior to starting her company, Ms. Dunn worked at Bloomberg News for more than a decade. While there, she led the North America Consumer/Retail Team, and spent four years as Bureau Chief of Boston, Bloomberg’s second largest market in North America, where she helped build coverage of New England, North American mutual funds, global investing, and education.

Before joining Bloomberg, Ms Dunn spent two years working and studying in Tokyo and completed a Master’s degree in Asian studies and International Business from the Fletcher School of Law and Diplomacy. She received a Bachelor of Arts from Tufts University, and also earned certificates for Japanese language study at Keio University and the International Conversation Academy in Tokyo.

In addition to her consulting work, Ms Dunn is on the Advisory Board of the Tufts University Entrepreneurship and Leadership Program, and is on the Board of the Belmont Foundation for Education. She also served for five years, including three as Secretary, on the Board of the Belmont Media Center, a non-profit group that provides community cable programming to the Town of Belmont, MA. A longtime member of the Asian American Journalists Association, Ms Dunn has contributed to Compliance Week’s online and print publications, focusing on internal controls and auditing issues. She has also has written for ComputerWorld. In 2009 her firm, Savoir Media won an International Stevie Award for Women in Business for “Best Public Relations Campaign” for their work on a program about childhood obesity.

Karen Gobler

Employee Engagement, Change Management and Internal Communications

Karen GoblerKaren Gobler, principal at Vital Link, is a change management communications expert skilled in designing and driving communication campaigns that maintain employee morale and productivity, which often decline during transition. She brings a depth of leadership experience from multiple industries, including managing successful communications through six mergers and acquisitions, numerous executive changes, brand rollouts and product launches. Ms Gobler has transformed employee engagement pre- and post-change with campaign development, situational planning and contingency strategies.

Prior to founding Vital Link, Ms Gobler served as the director of corporate communications for Millennium: The Takeda Oncology Company and was responsible for employee communications, public relations and community relations. In her role with Millipore Corporation, Ms Gobler prepared marketing materials for the acquisition of the Serologicals companies and developed global messaging critical to keeping legacy employees and acquired employees united. Earlier in her career, Ms Gobler worked at Lightbridge, Inc. and Pilot Software, where she led international communications teams to unify messaging and positioning campaigns.

Ms Gobler holds a Master of Science degree in Corporate Communications from Boston University and a Bachelor of Arts degree in American Studies from Brandeis University. Currently, she serves as a membership committee member and mentor in the Healthcare Businesswomen’s Association (HBA), a marketing committee member of the United Way Women’s Initiative and a volunteer for the Red Sox Foundation.


Leslie Goldberg

Communications, Writing and Brand Strategy

Karen GoblerAs Principal of Blue Sun Communications, Leslie Goldberg has more than 20 years of experience providing writing and consulting services to her clients. She specializes in brand strategy, marketing, public relations, fundraising, and the development of print and web-based materials from inception to final copy.

Ms Goldberg has written corporate capabilities brochures, print and e-newsletters, annual reports, magazine articles, strategic plans, Web copy, and press materials for many Boston-area for-profit and non-profit organizations, including: The Center for Applied Special Technology (CAST), Boston Children’s Hospital, the Kennedy School of Government, McLean Hospital, Mount Auburn Cemetery, the Museum of Science, The Philanthropic Initiative, Physicians for Human Rights, the Rose Fitzgerald Kennedy Greenway, Tufts University, and Tufts Medical Center.

As well as being a creative and versatile writer, Ms Goldberg is a dynamic project manager who brings a client-centered approach, attention to detail, and a commitment to excellence to her projects. Her clients consistently commend her ability to build a comfortable rapport with donors, CEOs, and celebrities alike. Her strengths lie in her investigative journalism training, synthesis of personal stories with complex technical information, and ability to craft engaging stories for a range of audiences.

Ms Goldberg also teaches corporate writing seminars, and writing and media studies courses at Boston University and Tufts University. She holds a Masters degree in Mass Communication from Boston University, where she directed the College of Communications Writing Center, and is a summa cum laude graduate of Tufts University, where she earned a Bachelor of Science degree in Psychology.

Rachel Jellinek and Geoff Birmingham

Videos for Marketing, Fundraising, and Training

Rachel Jellinek and Geoff Birmingham are partners at Reflection Films, an award-winning video production company. They produce marketing, fundraising, and training videos for a variety of businesses and not for profits. Many of their clients have missions related to education, healthcare, or energy and the environment.

Ms Jellinek holds a Bachelor of Arts from the University of Michigan and a Master of Arts from Harvard University.  Prior to Reflection Films, she worked on educational campaigns at the Massachusetts Department of Public Health, as a health educator for children, as a director for a literacy program, and as a community relations liaison at MIT.

Mr Birmingham also holds a Bachelor of Arts from the University of Michigan. He received his Master of Fine Arts in Film Production at Boston University and has worked as an editor at Boston’s public television station, WGBH, where he worked on shows for Frontline, American Experience, and NOVA.


Crystal Johnson

Environmental Planning and Strategy, Sustainable Event Planning

Crystal Johnson is the Founder and Principal of ISES, Integrative Sustainability & Environmental Solutions, a D/M/WBE environmental consulting company. She launched ISES after almost two decades of educating diverse industries about how to best reduce their impact on the environment. She is a specialist in energy, water/wastewater and natural resources.

Her experience in the public and private sectors on both the west and east coasts provides her with a critical understanding of environmental issues. Ms Johnson’s professional journey provides her with over 20 years experience in sustainability management, environmental planning and assessment and compliance review. She has experience in scoping, preparing and critique of Environmental Assessments, Environmental Impact Statements/Reports, Air Quality Reports, Water Resources Assessments, Climate Change Action Plans and transportation feasibility studies.

As a Senior Environmental Planner and Strategist, she is a thought leader in sustainable economy dynamics. She is the Presenter of the well received Massachusetts Annual Sustainable Economy Conference (SEC). The SEC builds bridges between the government, business, academic, nonprofit and community sectors for the purpose of creating sustainable communities and a sustainable economy in Massachusetts. It is designed to foster the development of new networks and business relationships.

Lisa Lillelund

International Business, Sustainability Consulting

Lisa LillelundLisa Lillelund is an international business manager with 25 years experience in sales, marketing, and business development in over 15 countries. In August 2006, Ms Lillelund founded Mango Networks, an Environmental and Sustainability Communications Company, focused on increasing awareness of and engagement in sustainable business and living practices.

Ms Lillelund has published over 50 articles on Sustainability and Environmental related topics. As an organizer and host of events, Ms Lillelund produced the Eco Film Festival of Massachusetts, The Solar Fest and Greenspiration.

As a Sustainability Advisor, some of her clients include Nordblom Real Estate, Bluesocket Technologies, Beverly Public Schools, Yellowstone Club, and Wellesley College. Prior to focusing on Sustainability, Ms Lillelund lived in Brussels, Belgium where she opened and ran the European operations for an American medical manufacturer.

In 2010 Ms Lillelund completed the Executive Program in Sustainable Management from the Presidio Graduate School. Ms Lillelund earned her International Master of Business Administration at Thunderbird Global School of Management and her Bachelor of Arts from the University of Michigan. She is a board member of Solar Now, Inc., is a committee member of the Clean Tech InnoVenture Center and was a mentor in the MIT Ignite Clean Energy Competition.


Rochelle Seltzer

Design and Design Strategy

Rochelle SeltzerRochelle Seltzer founded Seltzer where she served as the Creative Director of the award-winning firm until May of 2011 when she sold the firm to focus on advocating for Design Strategy. Ms Seltzer believes in starting with design strategy to form a solid foundation that establishes the direction for messaging and tone, and determines the optimal marketing communications tools to meet client objectives.  The resulting creative solutions are visually stunning, distinctive and appropriate, and solve business problems.

Ms Seltzer now writes, speaks, and teaches about design strategy in addition to consulting with businesses to execute design strategy. She also consults to design firms who are developing their design strategy processes.

Ms Seltzer received her Bachelor of Fine Arts from Moore College of Art and Design. She is a member of AIGA, serves on several non-profit boards and is an active member of The Boston Club. She speaks to business audiences about brand development, effective marketing communications, and maximizing the web for business success, in addition to speaking about the value of strategic design for business. She will present a session about Design Strategy at the national HOW Design Conference in Chicago, June 24 – 27, 2011. She is frequently quoted in design publications.

Annie Smidt

Visual Branding, Print and Web Design, Social Media

Annie Smidt

As owner of Durable Creative, Ms Smidt works with the why, how, when, how much, and for whom behind visual brands. Despite a deep love for print and paper, this decade she’s thrown herself headlong into the digital realm. She’s always extremely excited to help clients get started with social networking and modern websites or to consult with them on the advanced details of online strategy.

Whether working on a logo design, creative strategy, website information architecture or anything in between, she is a stickler for craft, great typography, streamlined processes, new ways of looking at problems and bringing humanity back to the cold world of business. She’s an avid reader of blogs and a great champion of social media — as well as other ways technology can create community, bring more art and enjoyment to the world and use the power of crowds to help people in need.

Ms Smidt studied film and painting at Hampshire College, design and illustration at the School of the Museum of Fine Arts, and the History of Design at Ontario College of Art (now Ontario College of Art and Design).  She received her Bachelor of Fine Arts from the University of Toronto. She has furthered her art training with alternative process photography and camera building, as well as courses in letterpress printing, bookbinding, drawing, printmaking, screenwriting, stained glass, and photojournalism. She has also studied writing for the Internet with Grammar Girl Mignon Fogarty, and has attended numerous coding and technology courses and seminars.

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